<div dir="ltr">Hello FairVoting Friends,<div><br></div><div>There is a very worthwhile webinar on the use of language in discussing proportional representation this Monday, July 29 at 7 pm. People who have seen it report that it is very helpful in understanding how messages, concepts and narratives help people connect with change. There is a very brief outline of the content below and a link to register. </div><div><br></div><div>Hope it is of interest!</div><div><br></div><div>Kind regards,</div><div>Sharon</div><div>for FVC-WR<br><br><div class="gmail_quote"><div dir="ltr" class="gmail_attr">---------- Forwarded message ---------<br>From: <strong class="gmail_sendername" dir="auto">Grace Law</strong> <span dir="auto"><<a href="mailto:gracelaw1971@gmail.com">gracelaw1971@gmail.com</a>></span><br>Date: Fri, Jul 19, 2019 at 12:24 AM<br>Subject: Webinar Invite July 29, 7pm EST - Win PR by Understanding Language and Politics<br>To: PR Discussion Group <<a href="mailto:pr_discussion_group@googlegroups.com">pr_discussion_group@googlegroups.com</a>><br></div><br><br><div dir="ltr"><p class="m_4185519465059836315separator" style="text-align:left;clear:both">Please register on Eventbrite here: <a href="https://www.eventbrite.ca/e/win-proportional-representation-by-understanding-language-and-politics-registration-65611077499" target="_blank">https://www.eventbrite.ca/e/win-proportional-representation-by-understanding-language-and-politics-registration-65611077499</a></p><p class="m_4185519465059836315separator" style="text-align:left;clear:both"><br></p><p class="m_4185519465059836315separator" style="text-align:left;clear:both">Please share with PR advocates and volunteers!<br></p><p class="m_4185519465059836315separator" style="text-align:center;clear:both"><br></p><p class="m_4185519465059836315separator" style="text-align:center;clear:both"><img style="margin-left:1em;margin-right:1em" src="cid:3f5face6-d9c7-4b32-9c12-777601854719" alt="Win-PR-Webinar.png" width="320" height="160"></p><p><span><br></span></p><p><span><br></span></p><p><span>We all understand that electoral systems have a profound effect
on resulting policy. Adopting proportional representation will ensure
that the diversity of political views of people are fairly represented,
and will enable progress in areas that truly concern the majority of
Canadians. <br></span></p><p><span><br></span></p><p><span>But what is the key to a successful
messaging campaign for electoral reform? How can we win the hearts and
minds of Canadians over to proportional representation and finally
achieve a system that truly reflects the views of people? <br></span></p><p><span><br></span></p><p><span>The
answer requires a shift in understanding of how people think about
politics, and a change in how we present our cause through language.
Cognitive science tells us that when messages evoke concepts, metaphors
and narratives associated with the correct moral framework, they become
stronger and more influential. We believe this understanding is a
missing element that will raise our messaging to the next level and help
us get the most out of our federal and provincial campaigns for
electoral reform.</span></p><p><span><br></span></p><p><span><strong>Webinar Content:</strong><br></span></p><ul><li><p><span>What has been missing from current messaging for Electoral Reform?</span></p></li><li><p><span>How does cognitive science explain how people make decisions about politics?</span></p></li><li><p><span>How our opponents have been using cognitive science to successfully control public discourse on electoral reform. </span></p></li><li><p><span>How to use the same science to successfully achieve change for electoral reform.</span></p></li><li><p><span>Why rational, evidence-based arguments can actually hurt our cause.<br></span></p></li><li><p><span>How to reframe our opponents arguments and change public discourse to our advantage.</span></p></li></ul><p><br></p><p><span>Presented by<strong> Public Relations for Proportional Representation</strong>, a non-partisan group dedicated to message development, training and education for electoral reform.<br></span></p><p><br></p></div>
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