[fvc-wat-disc] Fwd: Webinar Invite July 29, 7pm EST - Win PR by Understanding Language and Politics

Tue Jul 30 12:18:34 EDT 2019

Hello everyone,

Glad you enjoyed the webinar and I noticed a few familiar names on there.

And yes, your local chapter should definitely continue this discussion.
Just to note, the frames, wording, etc... are those that our group thinks
will work. Of course, other groups can come up with other frames and words,
no problem with that. But, you should also test them out. For example go to
a festival with a booth, discuss your talking points with your volunteers,
and then see what language connects most with people you talk to, do more
people join the email list, etc... Or, do more structured interviews with
people in your target audience (ie people outside our current audience who
we need to convince). We can share some spreadsheets for this to help you
collect your data.

Long term though, after testing and honest data analysis, we'll have to
decide what our key talking points are, and develop some message
discipline. Welcome to that journey and always glad to hear feedback.

Matthew Piggott
Beaches - East York

El mar., 30 jul. 2019 a las 11:12, David dirks (<daviddirks at rogers.com>)
escribió:

> I too enjoyed the webinar.  We should pick this topic up in our discussion
> at som epoint.
>
> David D
>
> On Tuesday, July 30, 2019, 9:35:54 AM EDT, arthurd23 arthurd23 <
> arthurd23 at bell.net> wrote:
>
>
> The webinar last night was excellent and I'm glad their material will be
> available online.
>
> Their moral frame and the emphasis on inclusion for all Canadians is, I
> believe, correct.
>
> Sorry I can't join you tomorrow as we are at the cottage all week.
>
> I hope you can have a good discussion.
>
> Dave A
>
> ---------- Original Message ----------
>
> From: Sharon Sommerville <sharonsommerville at gmail.com>
> Date: July 24, 2019 at 10:36 PM
>
> Hello FairVoting Friends,
>
> There is a very worthwhile webinar on the use of language in discussing
> proportional representation this Monday, July 29 at 7 pm. People who have
> seen it report that it is very helpful in understanding how messages,
> concepts and narratives help people connect with change. There is a very
> brief outline of the content below and a link to register.
>
> Hope it is of interest!
>
> Kind regards,
> Sharon
> for FVC-WR
>
> ---------- Forwarded message ---------
> From: *Grace Law* < gracelaw1971 at gmail.com>
> Date: Fri, Jul 19, 2019 at 12:24 AM
> Subject: Webinar Invite July 29, 7pm EST - Win PR by Understanding
> Language and Politics
> To: PR Discussion Group < pr_discussion_group at googlegroups.com>
>
>
> Please register on Eventbrite here:
> https://www.eventbrite.ca/e/win-proportional-representation-by-understanding-language-and-politics-registration-65611077499
>
>
> Please share with PR advocates and volunteers!
>
>
> [image: Win-PR-Webinar.png]
>
>
>
> We all understand that electoral systems have a profound effect on
> resulting policy. Adopting proportional representation will ensure that the
> diversity of political views of people are fairly represented, and will
> enable progress in areas that truly concern the majority of Canadians.
>
>
> But what is the key to a successful messaging campaign for electoral
> reform? How can we win the hearts and minds of Canadians over to
> proportional representation and finally achieve a system that truly
> reflects the views of people?
>
>
> The answer requires a shift in understanding of how people think about
> politics, and a change in how we present our cause through language.
> Cognitive science tells us that when messages evoke concepts, metaphors and
> narratives associated with the correct moral framework, they become
> stronger and more influential. We believe this understanding is a missing
> element that will raise our messaging to the next level and help us get the
> most out of our federal and provincial campaigns for electoral reform.
>
>
> *Webinar Content:*
>
>    -
>
>    What has been missing from current messaging for Electoral Reform?
>    -
>
>    How does cognitive science explain how people make decisions about
>    politics?
>    -
>
>    How our opponents have been using cognitive science to successfully
>    control public discourse on electoral reform.
>    -
>
>    How to use the same science to successfully achieve change for
>    electoral reform.
>    -
>
>    Why rational, evidence-based arguments can actually hurt our cause.
>    -
>
>    How to reframe our opponents arguments and change public discourse to
>    our advantage.
>
>
> Presented by* Public Relations for Proportional Representation*, a
> non-partisan group dedicated to message development, training and education
> for electoral reform.
>
>
>
> --
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> To view this discussion on the web visit
> https://groups.google.com/d/msgid/pr_discussion_group/9bf2a005-72be-4ad2-8ddc-2cf06524c95d%40googlegroups.com
> <https://groups.google.com/d/msgid/pr_discussion_group/9bf2a005-72be-4ad2-8ddc-2cf06524c95d%40googlegroups.com?utm_medium=email&utm_source=footer>.
>
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-- 
Matthew Piggott
226-868-4819
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