[fvc-wat-disc] Fwd: Webinar Invite July 29, 7pm EST - Win PR by Understanding Language and Politics

[Sharon Sommerville]

Hello FairVoting Friends,

There is a very worthwhile webinar on the use of language in discussing
proportional representation this Monday, July 29 at 7 pm.  People who have
seen it  report that it is very helpful in understanding how messages,
concepts and narratives  help people connect with change.  There is a very
brief outline of the content below and a link to register.

Hope it is of interest!

Kind regards,
Sharon
for FVC-WR

---------- Forwarded message ---------
From: Grace Law <gracelaw1971 at gmail.com>
Date: Fri, Jul 19, 2019 at 12:24 AM
Subject: Webinar Invite July 29, 7pm EST - Win PR by Understanding Language
and Politics
To: PR Discussion Group <pr_discussion_group at googlegroups.com>


Please register on Eventbrite here:
https://www.eventbrite.ca/e/win-proportional-representation-by-understanding-language-and-politics-registration-65611077499


Please share with PR advocates and volunteers!


[image: Win-PR-Webinar.png]



We all understand that electoral systems have a profound effect on
resulting policy.  Adopting proportional representation will ensure that
the diversity of political views of people are fairly represented, and will
enable progress in areas that truly concern the majority of Canadians.


But what is the key to a successful messaging campaign for electoral
reform?  How can we win the hearts and minds of Canadians over to
proportional representation and finally achieve a system that truly
reflects the views of people?


The answer requires a shift in understanding of how people think about
politics, and a change in how we present our cause through language.
Cognitive science tells us that when messages evoke concepts, metaphors and
narratives associated with the correct moral framework, they become
stronger and more influential.  We believe this understanding is a missing
element that will raise our messaging to the next level and help us get the
most out of our federal and provincial campaigns for electoral reform.


*Webinar Content:*

   -

   What has been missing from current messaging for Electoral Reform?
   -

   How does cognitive science explain how people make decisions about
   politics?
   -

   How our opponents have been using cognitive science to successfully
   control public discourse on electoral reform.
   -

   How to use the same science to successfully achieve change for electoral
   reform.
   -

   Why rational, evidence-based arguments can actually hurt our cause.
   -

   How to reframe our opponents arguments and change public discourse to
   our advantage.


Presented by* Public Relations for Proportional Representation*, a
non-partisan group dedicated to message development, training and education
for electoral reform.


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